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Prices checked 26 Oct 2026

Applitools pricing in 2026

Applitools' Starter plan costs $667 a month, paid annually, for unlimited users and either 100,000 component checkpoints or 1,000 page checkpoints. Professional and Enterprise are quoted by sales. Vendr's buyer data (updated February 2026) puts the median Applitools contract at $22,824 a year, with reported contracts from $9,600 to $180,500.

Applitools plans and prices

PlanPriceWhat you get
Starter$667/mo, paid annually100,000 component checkpoints or 1,000 page checkpoints; unlimited users; Visual AI, its MCP server, Figma and Storybook integrations, cross-browser and device testing, CI/CD integrations, accessibility testing and standard support.
ProfessionalCustom quoteFrom 150 active pages or 1,500 components, with unlimited executions. Adds AI-driven functional testing, plain-language test authoring, codeless API testing, test data generation and priority support.
EnterpriseCustom quoteFrom 350 active pages or 1,500 components. Adds a dedicated or private cloud, SSO/SAML, custom SLAs and a dedicated technical account manager.
What buyers report paying$22,824/yr medianReported contracts from $9,600 to $180,500 a year (Vendr, February 2026).

What drives the Applitools bill

Applitools sells annual plans sized by how much of your UI it checks: checkpoints on Starter, and active pages or components on Professional and Enterprise. Users are unlimited on every plan.

  • How much UI you check: checkpoints on Starter, active pages or components on the higher plans.
  • Annual billing. Starter's $667 a month is paid for the year, so the first bill is about $8,000.
  • Add-ons on the higher plans: more concurrent executions, private cloud and SSO, real iOS and Android devices, or on-premises deployment.
  • Not users: every plan includes unlimited users.

Does Applitools have a free plan or trial?

Applitools has no free plan on its pricing page. Each plan offers a free trial, but the page doesn't say how long it lasts.

Applitools vs TestOptim AI pricing

Applitools

Starter $667/mo (billed annually); higher tiers by quote

  • Starter$667/mo, paid annually100,000 component or 1,000 page checkpoints, unlimited users
  • ProfessionalQuoteFrom 150 active pages, unlimited executions, functional and API testing
  • EnterpriseQuoteFrom 350 active pages, private cloud, SSO, custom SLAs

Prices from Applitools' pricing page; Vendr's buyer data (February 2026) puts the median contract at $22,824 a year.

TestOptim AI

3-day Solo trial, then $19–$149/mo self-serve

  • Solo$19/mo
  • Startup$49/mo
  • Growth$149/mo
  • EnterpriseCustom

You add a card to start, and Razorpay makes a small card check that it refunds. The first charge happens when the trial ends. Cancel from Billing before then and you pay nothing.

Solo, Startup and Growth are self-serve at published prices. Billing yearly saves 20%. See what each plan includes.

Applitools pricing FAQ

How much does Applitools cost?

Applitools Starter is $667 a month, paid annually, for 100,000 component or 1,000 page checkpoints and unlimited users. Professional and Enterprise are quoted. Vendr's buyer data (February 2026) puts the median contract at $22,824 a year.

Does Applitools have a free plan?

Not on its pricing page. Applitools offers a free trial of its plans, without saying how long the trial lasts.

What is an Applitools checkpoint?

Checkpoints are what Starter is sized by: either 100,000 component checkpoints or 1,000 page checkpoints. Applitools' pricing page describes component testing as checking individual UI elements such as buttons and modals, and page testing as checking full screens and multi-step flows.

Does Applitools charge per user?

No. Every Applitools plan includes unlimited users. The price depends on how many checkpoints, pages or components you test.

Is there a cheaper alternative to Applitools?

TestOptim AI publishes its prices: Solo $19/mo for 100 test executions, Startup $49/mo for 260 test executions, Growth $149/mo for 800 test executions and Enterprise custom pricing. Solo, Startup and Growth are self-serve, with no sales call, and billing yearly saves 20%. Its agent explores your web app, writes the end-to-end tests and reports bugs with screenshots and repro steps, so you don't author or maintain the suite yourself.

Sources

Applitools sets its own prices and can change them at any time. These figures come from the sources below, checked 26 Oct 2026. Where Applitools quotes through sales, we show what the source reports, not a quote.

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